Buying Guide

Watch Buyers Guide

Owning your own luxury timepiece is an experience to be cherished and enjoyed. The Luxury Watch Company specialises in Rolex, Omega, Breitling, Cartier, Audemars Piguet watches along with many other watches for sale. This guide will give you all the information you need to make sure your experience is as good as it can possibly be.
If you have any other questions we always have experts readily available to answer your queries, call 0330 1331483 to speak to a member of our experienced team.

Choosing your Luxury Watches

Whether you are looking for brand new, pre owned, refurbished, men's or women's designer watches, what ultimately matters is choosing the one that appeals to you and suits your style, and always rest assured that you are securing your investment at the same time.

Why buy Pre-owned and securing your investment?

Anyone looking to purchase a high end quality watch should consider buying second hand. Not only are they great investment pieces, they will have lost the bulk of their depreciation and will settle at market value.

With the continuous production of new watches and price increases, they are a very secure investment. Pre-owned watches offer a much greater choice of models in the market place. Condition is paramount so feel confident that The Luxury Watch Company strives to ensure quality when acquiring your dream timepiece.

If you want the pleasure of wearing your timepiece as well as securing your investment, we recommend you buy Rolex as the brand for you. They are quintessentially the most popular and desired luxury brand.


Buy with confidence, every watch we sell has been fully authenticated, is in the best condition internally and externally and comes with 12 Months LWC warranty. Using Our High Resolution HD Image Camera displaying 12x magnification, you can see the excellent condition of our watches when buying Rolex online.


LWC is here to ensure your working timepiece maintains its value, condition and performance. We offer a complete watch servicing facility and also perform watch repairs, cleaning and refurbishment. Buying a luxury timepiece, we recommend you have your watch serviced every three to five years. Over time, lubricants breakdown and need replacing before moving parts start to wear out. At the Luxury Watch Company we are very proud of our attentive and professional approach to servicing and repairs of our customers watches. Please look at our Watch Servicing section for more details. Call or email us at for a tailored quote.


The Luxury Watch Company knows the importance of insuring your watch or jewellery piece and many people are not aware of the value of their jewellery. Having them professionally valued is the only way to be sure you have adequate insurance cover.

This is why LWC provide each of our customers with a full valuation for insurance free of charge on every watch or jewellery they purchase.

Choosing your Insurers

Look no further … Along with your valuation we will also provide you with an information leaflet recommending an insurance company just for you ‘March Insurance Solutions’ a jewellery insurance expert company who have trusted insurance expertise and been looking after the jewellery trade and its customers since 1887. All you have to do is give them a call on 01822 855 555 and quote your LWC unique reference number.


Why wait to purchase your own luxury timepiece? Owning and enjoying your designer watch could be more achievable than you think. The Luxury Watch company has a commercial relationship with a credit provider V12 Retail Finance, offering various affordable finance options, making your dreams become a reality. Its hassle free and the decision is instant.

Please see our Finance section for more details and you can complete the application form online at the checkout. Any queries please don't hesitate to contact us, we are here to help.

Buy Back Guarantee

The Luxury Watch Company guarantees to buy back all the timepieces we sell. If you have owned your watch for just a few months or even a few years, please contact us at or telephone Charlie on 0330 1331483 to see if your watch qualifies. We endeavour to honour every sale with the promise that LWC will always buy back your watch subject to an overall condition inspection.